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Miin Cosmetics is the Milan beauty store to know

Where to find the best of K-Beauty

Miin Cosmetics is the Milan beauty store to know Where to find the best of K-Beauty

It's called Miin Cosmetics and it's the first Italian store entirely dedicated to Korean cosmetics. Opened in Milan in the Cadorna area, precisely in Via San Nicolao 2, it's an elegant and feminine window on one of the best known and most effective beauty heritage in the world. Founded by Chinese make-up artist Lilin Yang and already existing in many European cities like Barcelona, Madrid, Munich and Paris, Miin Cosmetics is the most famous K-Beauty multibrand retailer: Helloskin, Aromatica, Klairs, Son & Park, Benton, and the new Leegeehaam fabric face masks, are just a few of the brands that are available both in this pink Instagram friendly tiny store and online

A perfect, glowing, without imperfections skin like the women from Seoul, this is the dream of the hundreds of girls that try out Asian skincare routines and habits. But what is exactly a Korean beauty routine? Lilin Yang describes it like this: 

The most common Korean routine consists in a series of products like a make-up remover, a oily or creamy cleanser, a scrub, an essence, a serium, an eye contour cream, a face cream, sunscreen and bb cream. Along with this, you should do 1-2 extra skincare treatments per week with facemasks. 

 Born in Yichang, a city in the Chinese area of Hubei, the founder of the brand, besides being a makeup artist - is eagerly passionate about Korean cosmetics and that's why she knows all about skincare brands, routines or new products. According to Lilin, skincare is the most important step in every beauty routine. It is no coincidence therefore that one of the most beloved and appreciated sections of this multi-brand store is the one dedicated to face masks, fundamental for healthy and clean skin. 

Why should you choose these products? Korean cosmetics are made of a great number of natural ingredients and offer a wide variety of proposals for all kinds of skin, basically finding solutions for every type of skin issue. 

Buy Miin Cosmetics products here and follow the brand on Instagram