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Jacquemus launches all pink holiday 2020 collection

The brand revisits its cult items with the most vibrant and optimistic of colors

Jacquemus launches all pink holiday 2020 collection The brand revisits its cult items with the most vibrant and optimistic of colors

After bringing us back to the '90s with the L'Année 97 campaign, Jacquemus takes us towards the Holiday 2020 by presenting an all pink capsule collection. Yesterday the brand invaded the Instagram feeds asking its fans "Do you like pink?", before unveiling the restyling of 18 of its cult items: from Le Port-Clée Chiquito and Tovalo key rings to the Gadjo canvas bucket hat.

Hoodie, t-shirt, heart-shaped flip-flops, floral socks are painted with the most vibrant and optimistic of colors, giving not only a new version of the Christmas mood, but a touch of joy in a very dark historical period. 

The must-have of the capsule? They are Le Short Arancia and Le Bandeau Valensole forming the perfect knitwear set to give a cool twist to smartworking and home days.

The 2020 Holiday collection is available on Jacquemus' website. Prices range from €35 for socks to €175 for shorts.