The best beauty looks from the London Fashion Week Men's FW20

The beauty trends of the new year? The first ideas are coming from London, where the Fashion Week Men’s Autumn/Winter 2020 has just come to an end. According to what was showcased on the runways, that often hosted both menswear and womenswear collections, make-up has finally moved over the so-called Euphoria effect to return to more minimal trends, coming above all from the '90s. Also when it comes to hair, the simpler the better.

Are you ready? Take a look at the best beauty looks of the London Fashion Week with a mini shopping guide on how to replicate them.

Feng Chen Wang

The make-up of the Chinese designer's show focused mainly on the eyes: a thick black eyeliner trait enriched the lower lid, along with a porcelain skin that highlighted the eyes even more. On the hair stood out the Pantone colour of 2020, the Classic Blue, on natural waves and lengths.

Must-have product: Bobbi Brown Ink Liner

Charles Jeffrey LOVERBOY

A supergraphic make-up characterized the show of Charles Jeffrey LOVERBOY with hidden eyebrows defined only by a black pencil and nude lips. The hair saw the return of the frisé effect.

Must-have product: Remington Ceramic Crimp

Pronounce

The make-up of the Shanghai-based brand opted for bold lips, covered with a rich and intense shade. On the hair, wet effect with a side part.

Must-have product: Lancôme Matte Shaker Red’y In 5

Studio Alch

Also on Studio Alch models, the make-up focused on the eyes thanks to the combination of two different nuances of eyeshadow, faded in the centre of the eyelid. The hair was enriched by a wet effect too.

Must-have product: MAC cosmetics Eye Shadow Rule