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Drunk Elephant is the indie beauty brand to know

With its 3 must-have products it's revolutionizing the skincare world

Drunk Elephant is the indie beauty brand to know With its 3 must-have products it's revolutionizing the skincare world

Recently landed in Europe, Drunk Elephant is among the new beauty brands whose fame is growing increasingly thanks to the word-of-mouth. This is because, in addition to having fantastic packaging, it creates high-quality products, with selected ingredients and excellent even for the most sensitive skins.

It uses only biocompatible ingredients - that is, ingredients that our skin recognizes accepts and processes - excluding the Suspicious 6, the six suspicious ingredients (essential oils, harmful alcohol, silicones, chemical filters, fragrances, colourings and SLS) that according to founder Tiffany Masterson damage and sensitize our skin.

Before I developed Drunk Elephant, I had all sorts of skin issues: combo, oily-in-the-T-zone, "sensitive" (or so I thought), occasionally break out prone, out-of-balance, with mild rosacea and visible pores. I was a frustrated, confused brand-hopper searching for a solution. Nothing ever really worked and if it did, it wasn't for long. I started selling a bar cleanser on the side, while teaching myself about ingredients, how skin reacts to them and what roles each play in a formulation. I identified 6 ingredients that I believed were at the root of my issues. Today I call them the Suspicious 6 because once eliminated, my skin returned to a clear, healthy and balanced state. I couldn't find products without one or more of the Suspicious 6 so I decided to make them myself.” says the founder. “I believe that these six ingredients are at the root of almost all the skin problems we see and once we can completely remove them from the beauty routine ("a kind of clean break"), the skin can recover and return to an optimal state. It is equally important, if not more so, what we leave out of the products than what we put in.

This detox break for eliminating suspicious ingredients from your skin inspired the Instagram movement #barewithus: a collection of "bare" facial selfies of people who have benefited greatly using the line. 

From serums to creams, through to masks, the range includes many products among which we have selected our 3 favourites:

 

C-Tango Multivitamin Eye Cream

A multivitamin eye cream with illuminating and firming action. A powerful mix of antioxidants, replenishments, vegetable oils and soothing actives, all designed to refresh and restore the skin for a radiant appearance.

Shop here

 

B-Hydra Intensive Hydration Serum

Ideal for all skin types, this ultra-hydrating serum improves the appearance of the skin leaving it healthy and extremely bright.

Shop here

 

Lala Retro Whipped Cream

Ideal for tired and dry skin, a face cream that strengthens the skin barrier offering maximum hydration.

Shop here