Presented the 7 Moncler Fragment Hiroshi Fujiwara collection

At Frieze Music on Thursday 3 October, was officially launched in London the 7 Moncler Fragment Hiroshi Fujiwara collection, the seventh chapter of the Moncler Genius project.
During the event organized with LuisaViaRoma, together with the live sets of DJ Performance, Tiffany Calver, Cleo Sol, and Siobhan Bell were presented the items of the collection designed by Hiroshi Fujiwara, musician, and founder of Fragment.
The collection takes its inspiration from the vintage military style, mix with urban and tech references, also proposed within the symbolic garments of Remo Ruffini's brand.
The worlds from which Fujiwara draws are varied and contrasting, the oversized writings and slogans on the quilts coexist with references to military aviation and tributes to American culture, but also to Mods British look and to the Pokémon, present in an all-over print on duvet and sweatshirts. Parka and the bomber are improved with nylon details and color blocks contrasts. The great attention to detail enhances Fujiwara's obsessive approach to design and the construction of garments.
The proposal is completed with basic items such as the teddy fleece jacket or the sweatshirt, redesigned following the Moncler taste. A novelty that for the first time enters the proposals of the Italian brand is the unwashed jeans with selvage.

The colorful sweaters, the jacquard workmanships, and the glossy quilts refer to the tradition of Moncler mountain jackets while maintaining a street preference. The 7 Moncler Fragment Hiroshi Fujiwara is completed with bags designed in collaboration with Porter, focusing on black and military green, with electric blue, orange, and red accents. This last stage of the Moncler Genius project is summed up in its slogan: "Team Positive Force", confirming the great ability of Fujiwara in knowing how to draw in a never-granted way for a vast vocabulary of cultural references, as well as Moncler's knowledge in reading the trend, an aspect that has made it one of the most loved and respected brands in recent seasons.