The Swatch X BAPE raffle at SNEAKERNESS Milan

In less than a month one of the most anticipated events for sneakerheads and street culture enthusiasts will finally take place: SNEAKERNESS returns to Milan next October 5 and 6, once again at the Fabbrica Orobia for two days dedicated to the sneaker culture in all its forms, with more than 50 resellers, events, and talks.

SNEAKERNESS will be moreover the occasion to get your hands on the sought-after Swatch collection made in collaboration with BAPE. As part of the BIG BOLD collection, Swatch has joined forces with the Japanese streetwear giant for a capsule collection made of six different watch models, that reflect the two brands' love for a globalized world: the watches are available in the versions Swiss Edition, London Edition, NYC Edition, Paris Edition, Tokyo Edition, and The World. The collaboration was one of the most anticipated of the year, and during the release, back in June it went sold out in just a few hours. SNEAKERNESS will, therefore, be an unrepeatable opportunity to get your hands on this coveted collection. Swatch will, in fact, give life to a raffle to win the limited edition SwatchXBape creations.

The raffle

SNEAKERNESS attendees will have the chance to buy 2 boxes containing all the 6 SwatchXBape models: boxes are limited edition and numbered, there are only 83 of them in the world, each box contains all the 6 models of the collaboration. The raffle includes also 18 SwatchXBape City Edition watches, in limited edition as well. There will be two different raffles, one on Saturday and one on Sunday, always at 5 pm.

How to take part in the raffle

In the weeks prior to the event, all you have to do is going to a Swatch store, communicating to the sales assistant your data, and deciding on which of the two raffles to take part in, whether on Saturday or on Sunday. You'll also have the chance to register for the raffle during SNEAKERNESS at the Swatch stand.

How does the raffle work

Each day 10 winners will be extracted: one will have the possibility to purchase the box, while the other nine will have the opportunity to buy the City Special watches. Who wins the raffle and finalizes the purchase will also receive a premium kit consisting of a premium tote bag with a camouflage pattern, a sneaker bag, and shoelaces.