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KITH launches a Beauty collection together with Estée Lauder

Even Ronnie Fieg understands the importance of this sector

KITH launches a Beauty collection together with Estée Lauder  Even Ronnie Fieg understands the importance of this sector

"Just Us" becomes "Just You". Ronnie Fieg plays with the famous motto of her streetwear brand Kith to illustrate the idea behind her latest project: a beauty, luxury and limited edition collection, in collaboration with Estée Lauder that celebrates the strength of the natural beauty of every woman. The designer chooses as partner a brand founded by a woman who, in advance of the times, since its birth aims to improve the world of make-up through the launch of special luxury skincare lines (such as Re-Nutriv cream), understanding the importance of word of mouth marketing and giving to its customers a "sample". Trying to maintain the same philosophy of empowerment (also intended as self-care) the new proposal includes five products, each co-branded with the original Estée Lauder logo never used since 1946, which provide a complete skin care regimen and include Perfectly Clean Multi-Action Foam Cleanser / Purifying Mask, Micro Essence Aquaceutical Mist, Revitalizing Supreme + Global Anti-Aging Cell Power Creme, Lip Conditioner and Serum Advanced Night Repair.

The set is enclosed in a translucent and custom acrylic case, but can also be easily re-proposed as a mini bag. A design that, as Fieg explains, blends the aesthetics of the packaging of both brands:

“It’s supposed to represent old and new. We wanted to tell a classic story with the double kit [concept], but represent the modern woman with the plexiglass box.” 

After Rihanna, Victoria Beckham and Kylie Jenner, also KITH decided to explore the world of beauty, asking us if this is a step now essential for the brand street. What we know for now is that the KITH x Estée Lauder collection that will be on sale online and at KITH's flagship stores on Friday, March 15th at a price of about $ 145 is just the first step of their partnership. The second will be to recreate the office of Estée Lauder on the third floor of the Soho shop.