The eternal love between Carrie Bradshaw and the Fendi Baguette

A TV series, a career woman and a bag. Sex and the city, Carrie Bradshaw and Fendi could not exist without each other. Three elements that have influenced each other and that, at the same time, have influenced an entire generation of career women, heroines of the city who everyday conquer the world without ever abandoning their sensuality.

Staying true to this imaginary Fendi is preparing to fight nostalgia with the relaunch of the most iconic Fendi bag ever: the baguette. The #BAGUETTEFRIENDSFOREVER project is divided into three episodes in Hong Kong, Shanghai and New York, where the protagonists are shot in a series of situations with their trusted ally, the baguette. In the last episode, influencers Caro Daur, Natasha Lau and friends Ebonee Davis and Melissa Martinez are looking for the latest purple Fendi Baguette available in the store. Once there, however, they realize that a woman before them has bought it: she is not just a woman but the queen of the Fendi baguette, Miss Sarah Jessica Parker.

"This is not a bag, this is a Baguette."

With this slogan SJ takes us back in time, she returns to be the iconic Carrie who for years has told the story of all women in the city that never sleeps.

Check out the latest episode The one and only Baguette.